By Twixxer Team
The past twelve months have seen marketing change faster than ever before. Whether you’re running a local business or managing digital campaigns for clients, you’ve probably felt the seismic impact of artificial intelligence. From AI-powered search engines and smart content generators to hyper-targeted advertising, 2025 is shaping up to be the year when automation moves from “nice-to-have” to absolutely essential.
But what does this actually mean for business owners, marketers, and SEO pros on the ground? Let’s break down the trends, the tools, and—crucially—where you should focus your energy right now.
AI Is Everywhere—And It’s Only Getting Smarter
Google’s search updates in 2025, Microsoft’s Copilot integration, and the latest advancements from OpenAI have made it clear: AI isn’t just for the big end of town. Even small businesses are using AI chatbots to respond to leads, leveraging automation to streamline repetitive tasks, and using machine learning to optimise their ad spend in real time.
A recent survey by Statista found that over 60% of Australian SMEs are planning to invest in marketing automation this year—a number that’s expected to jump as tools get cheaper and easier to use.
What’s Actually Working?
At Twixxer, we’ve been experimenting with dozens of AI marketing tools, and here’s what’s delivering real value right now:
- Content Generation: AI copywriting tools (like ChatGPT) are speeding up blog writing, landing page creation, and even social media posts. The trick? Always add your own insight, stories, and stats to stand out from the generic AI crowd.
- Automated Lead Nurturing: Smart email sequences and SMS workflows are closing gaps in follow-up—without needing to hire extra hands.
- SEO Automation: Tools that audit, fix, and even create optimised website pages are levelling the playing field for smaller brands.
- Ad Optimisation: AI-driven platforms are continually tweaking budgets and creative for better ROI, saving hours of manual work.
Three Action Steps to Get Ahead
1. Audit Your Current Workflows:
List out the tasks that eat up the most time—content writing, lead responses, campaign reporting. There’s almost certainly an automation for that.
2. Test, Don’t Guess:
Start small. Try one new AI tool this month—maybe an email automation, maybe a keyword research assistant. Track your results and double down on what works.
3. Stay Human:
Remember, the best results come when you blend AI efficiency with your own expertise and creativity. Use automation to free up time for strategic thinking, personal outreach, and big-picture planning.
The Bottom Line
AI isn’t a threat—it’s your new competitive edge. Over the coming months, Twixxer will share practical guides, honest reviews, and step-by-step tutorials to help you stay ahead. Whether you’re brand new to automation or looking to scale your efforts, you’ll find what you need right here.
Ready to future-proof your marketing?
Subscribe to the Twixxer newsletter and join us on the journey.