Search Engine Marketing:

How To Do It Right?

Whenever an idea, question, or urge for buying sunnies for a trip pops into your mind, what do you do first? If you think like many people, you go straight to Google to find whatever it is you’re looking for.

Such actions are the very reason why businesses employ (SEM) search engine marketing to ensure that their products and offerings appear at the top of search results pages. Doing so helps people find what they are looking for, buy a product, and become clients or customers.

While search engine marketing (SEM) is a popular strategy, it can also be tricky. How will you know if you’re doing it right and achieving the best results? 

Keep on reading if you would like to get a leg up on your competitors

What Is SEM?


SEM (search engine marketing) is a digital marketing approach to increase a website’s online presence in SERPs (search engine results pages). SEM overlaps with SEO (search engine optimisation) in that it may incorporate tactics such as reworking a website’s structure and content to improve ranks.

With that said, you’re in for a treat, for we’ve come up with a short guide on how you can do your SEM right.

1. Start With A SEM Keyword Research

Users input keywords or keyphrases (as part of search terms) into search engines to help find what they’re searching for. This behaviour makes keywords the cornerstone of search engine optimisation. Thus, it would be best to do extensive SEM keyword research to choose the right keywords for your search engine optimisation campaigns.

2. Structure Your Keywords And Account

Account architecture is another essential feature pivotal to the overall success of a search engine marketing effort.

Coherent keyword groupings and account organisation can help you accomplish excellent click-through rates, reduce cost-per-click, and ultimately improve results. Furthermore, comprehensive keyword research can help you structure and organise your accounts and keywords in place. 

3. Optimise Your Content

Content optimisation is where the SEO component of SEM comes into play. Before running any paid advertisements, make sure your content, your website, landing pages, products pages, and any other aspects of your business follow SEO best practices.

You would not want to squander your ad money by sending users to a website that has a terrible user experience. Furthermore, since SEO takes time to enhance organic traffic, you’ll want to get started as early as possible so you can see consistent progress faster.

4. Create Your Ads

It’s time to get those advertisements up and running! You’re ready to go now that you’ve chosen your keywords and optimised your content.

Starting a paid search campaign is a breeze on most search engine marketing platforms. Many website hosts have a handy guide that can run you through creating your first ad.

Ensure that your ad copy is clear, concise, and actionable to entice search engine consumers to click through and learn more about your product or service.

5. Accurately Measure Your Progress

The final stage, and one that is all too frequently overlooked, is to keep track of your progress.

Be on the lookout for any issues, such as poor CTRs or excessive expenditure, and check in often to evaluate how your campaigns and budgets are doing. 

Your advertising may be underperforming, but there are several experiments you may run to see if they can be made to perform better. Change the content or picture used in the ad, modify the title, and tweak the CTA to see if it makes a difference.

If not, you may try a different keyword. It’s simple to create and edit ads, so don’t hesitate to try something different if it’s not working. It’s better than continuing to spend money on advertising that isn’t working.

Succeed In Your Search Engine Marketing With Twixxer

Twixxer managed marketing professionals live, breathe, and eat search engine marketing. Whatever your level of experience with search marketing, we can help you with your needs to hit your business goals. Tee up a call and let us know how we can help.