The Key To An Effective SEO Strategy
Any digital marketer looking for an effective digital marketing plan must have SEO (Search Engine Optimization) and content marketing in their toolbox. Many often see these two components of online marketing in separate silos and treated as independent processes.
However, that’s not the case. Putting the users first through providing value-rich content is the theme of a successful SEO strategy. Content and SEO go together, and it takes expertise to create SEO-friendly content relevant to both search engines and your intended audience. Plus, it’s never been more crucial to know your audience and listen to them in today’s online world.
On that note, here are some pointers on keeping your content and SEO strategies in tune.
Recently, Google prioritised a top spot for high-quality, “in-depth” articles in search results. They did so after learning that a significant chunk of users was looking for in-depth, information-rich, and long-form content. Given these developments, one can imply that search engine optimisation relies heavily on informative and engaging content.
As digital marketers, the most accessible road to solid SEO is to create content that people feel motivated to share, subscribe to, or comment about. So plan your content following these trends and aim for original and information-rich articles or blog posts that value your audience.
Boring titles are toxic for publishers; at the same time, racy, false headlines may generate short-term visitor density —but are not a long-term strategy. Search engines will no longer recognise the value in bringing traffic to your site once the early clicks waned.
Even headline specialists are shifting from tease headlines to a more straightforward style. Businesses that want to make a lasting connection with their audiences should design a method for developing effective headlines and regularly analyse and optimise them. Generating headlines that function as an entryway to your content and a plan to interact with your business should be a consistent commitment.
Marketers who spend their money producing a considerable number of low-quality content should reconsider their approach. Contemplate unifying or upgrading your site’s various pages with different versions of the same content. Otherwise, search engines may discount the site’s overall authority rather than simply ranking a specific page.
Elements like meta descriptions and keywords are more than just busywork. These parts play an essential role in helping search engines understand your web page. Failure to do so may result in your content being sabotaged. In addition to page-level optimisation, optimsed websites are the essence of an excellent SEO and content marketing strategy.
It’s ideal publishing your content on your website if you want complete control over how it’s distributed.
Think about publishing to social media and content sites as if you were renting space from a landlord. That landlord has the authority to change their decision and evict you at any moment and without notice. That’s a dangerous concept when leads and sales are on the line. That is not just a massive waste of money, time and resources, but it is also a waste of prospective revenue.
To ensure your publications’ survival, publish them on your website. That’s not to suggest you shouldn’t engage in link building and guest posting for reputable publications. However, hosting your content should be the principal focus of your content marketing strategy.
As you develop your content and SEO marketing strategy, the research you perform will be crucial in determining your intended audience and level of specialisation.
Look beyond the fundamentals to learn how today’s users reinvent the SEO process and use this knowledge to write with meaning. As an outcome, you’ll draw a broader audience and rank better in Google’s SERPs. That’s what Mediamerx Managed Marketing Agency call a victory.
Feel free to tee up a call or send us a message if you have any questions.